Skip to main content

How to use UTM parameters

View as Markdown

A link with UTM parameters is too long. You may shorten an already UTM-coded link, or add UTM parameters to a destination URL straight from Short.io. UTM tags help you to get detailed information about every traffic source. For example, determine which advertising campaign generates the greatest amount of profit. This helps to redistribute the advertising budget correctly.

Integrate Short.io with Google Analytics to get deep insights of email marketing and advertising campaigns.

Note

Campaign templates are available starting from the Pro pricing plan.

Adding UTM tags​

To add UTM tags to a short link follow these steps:

  1. Sign in to your Short.io account.

  2. You can either

    • shorten a link and click on Campaign tracking and then Close:

      Link created dialog with Campaign tracking icon highlighted in customization toolbar

    or

    • open a short link for editing and navigate to Campaign tracking:

      Links dashboard with edit pencil icon highlighted in the Actions column

  3. In the Campaign tracking panel you can:

You can review the generated long link including the UTM tags.

  1. Click the Save button to confirm.

You can now easily monitor the metrics and performance of your digital marketing campaigns.