# How to use UTM parameters

Copy for LLM[View as Markdown](/articles/features/features/how-to-use-utm-parameters.md)

A link with UTM parameters is too long. You may shorten an already UTM-coded link, or add UTM parameters to a destination URL straight from **Short.io**. UTM tags help you to get detailed information about every traffic source. *For example*, determine which advertising campaign generates the greatest amount of profit. This helps to redistribute the advertising budget correctly.

Integrate **Short.io** with Google Analytics to get deep insights of email marketing and advertising campaigns.

**Note**

Campaign templates are available starting from the **Pro** pricing plan.

## Adding UTM tags[​](#adding-utm-tags "Direct link to Adding UTM tags")

To add UTM tags to a short link follow these steps:

1. Sign in to your [Short.io](https://short.io/) account.

2. You can either

   * shorten a link and click on  **Campaign tracking** and then **Close**:

     ![Link created dialog with Campaign tracking icon highlighted in customization toolbar](/assets/images/features-how-to-use-utm-parameters-screenshotfrom2025-03-2111-52-44-ebbf7a14-52c4ec6fae1534343fff5563ac25522a.png)

   or

   * open a short link for editing and navigate to **Campaign tracking**:

     ![Links dashboard with edit pencil icon highlighted in the Actions column](/assets/images/features-how-to-use-utm-parameters-screenshotfrom2025-03-1111-15-22-2728da28-01a73e6bec86c8c17613ddf37ccb76e0.png)

3. In the **Campaign tracking** panel you can:

   * [create/apply a campaign template](/articles/features/features/how-to-manage-campaign-templates.md)

   * or fill in the needed UTM tags in the respective fields:

     ![Campaign Tracking panel with UTM fields filled in and generated URL with tags](/assets/images/features-how-to-use-utm-parameters-screenshotfrom2025-03-2112-19-27-b9efbb5e-7ed4bd82052b3cc476814fda71bcf6f9.png)

You can review the generated long link including the UTM tags.

4. Click the **Save** button to confirm.

You can now easily monitor the metrics and performance of your digital marketing campaigns.